Discovering Brightspot: The Evolved CMS Support Your Organization Needs

“If your business is not on the Internet then your business will be out of business” - Bill Gates

That’s the undeniable truth of our times. Since the pandemic, the need for businesses to digitally transform has only accelerated. It is now a business prerequisite to adhere to for sustaining and thriving in the future. That’s where the job of a content management system or a CMS comes in.

A good CMS helps businesses manage digital content to build their online presence. Whether a business needs text, image, video, or audio to create an online identity, a CMS is where it can be stored, edited, and used to publish on front-end presentation layers like a website, a mobile application, or any other device. The ideal CMS is like having a trusted ally who makes it easier for businesses to maintain their digital identity. It streamlines their omnichannel presence with the ability to share content across various customer touchpoints, just like Brightspot. In this blog, we explore why Brightspot is the powerful CSM that you need.

Enterprise-grade CMS

A robust, enterprise-ready platform, Brightspot, provides organizations with required content orchestration, including complex, custom workflows and applications. It is a world-class solution designed and developed to power large-scale, highly dynamic, editorially rich, and visually stunning consumer experiences. It brings teams together from day one and speeds up their daily design, development, and editorial processes.

User-friendly & Intuitive

A CMS should allow content creators and marketers to publish content sans the involvement of a developer. Brighspot’s user-friendly, simple, and intuitive interface allows just about that. Features such as modular content capabilities, flexible content templates, and the ease of managing different kinds of media add to its rich user experience. Such features help cut the cost of maintaining a website by huge margins as it reduces developer dependency to build a digital experience from scratch. You still might want to bring in the services of a web developer to design, align the required technology with the CMS, and provide timely content solutions to keep the show running. But with Brightspot, you’re already halfway through establishing your digital presence because this headless and decoupled CMS equips your content management trinity (editorial, marketing, and developers) with easy features to build exceptional digital experiences.

Supports All Types of Content

Like we mentioned earlier, it is crucial that your CMS enables you to easily sort, manage, edit, publish, and distribute all kinds of content, whether it is text, image, video, or audio. Brightspot makes the process effortless. With its image management capability, it offers features such as editing, cropping, and auto-tagging that facilitate sorting by features and descriptions. This accessibility enables quick content deployment to channels and benefits SEO rankings. It also provides robust video content management like uploading and optimizing videos for streaming on any device, creating companion content to help a viewer playback media at a specific time, and creating playlists.

Superior Omnichannel Experience with Multisite & Multilingual Capabilities

Conglomerates often nurture multiple brands and therefore have to maintain multiple sites. There might be different teams working on these different brands but it all comes down to your CMS and how it can help create a consistent experience. Brightspot brings in exactly that - the power to create consistent brand experiences. Its intuitive interface allows teams to distribute content consistently on any device or channel and provide a superior omnichannel experience. This enables your teams to maintain a uniform user experience throughout your brand and for all site visitors, increasing efficiency, and saving time and money. It also provides multisite capabilities that help manage content on multiple sites while maintaining brand consistency from a single platform. And that’s not all, you also get the flexibility to customize content based on region and language making it easier to manage global teams and audience needs.

Creates Powerful Workflows

Having the capability to support multiple sites sure does help increase efficiency, but to top it off, you also would be needing a suite of workflow management tools. Brightspot enables its users to customize workflows for each type of content for multiple sites without being dependent on the IT team or a developer. That means a publisher has the power to edit permissions and notifications, while also tracking every change made to any type of content.

Easy Collaboration

Creating different types of content and working across teams requires a collaborative system that can support joint content efforts. Brightspot comes loaded with all the editing and collaboration features a business might need to boost productivity. Rich-text editing, field-level locking for simultaneous editing, and real-time conversations and updates for easy collaboration in case there are remote teams working are some features that stand out. Not just this, it also supports third-party integrations with communication platforms to make the collaborative exercises more inclusive and engaging. Being able to collaborate increases efficiency and further streamlines workflows.

API-first & Integration-friendly

One of the most important features is having a scalable and flexible, API-driven content management system. Businesses pivot and so does the need to evolve the content with it. This requires a platform that can rapidly scale to accommodate current and future business needs. Brightspot is an API-first content platform that allows businesses to choose the best front-end experience for their organization and freely adapt to the changes in business needs. Given the flexibility in the framework, it becomes easier to connect and maintain an ecosystem of essential applications across technology, marketing, and other needs. This simplifies managing updates and integrating other apps without the support of an in-house or outsourced development team.

Step into the Future with an Evolved Enterprise-grade CMS

At the end of the day, what a business simply wants is a system that empowers teams with minimal bottlenecks and dependencies. An ideal CMS should bring in functionality, flexibility, and provide the ability to create, edit, store, and distribute multiple types of content. With Brightspot, your business can meet unique content generation and management goals with cutting-edge CMS capabilities. It is a versatile content management tool that can help you maximize marketing ROI by improving developer outcomes, simplifying publishing processes, and significantly reducing operational costs. 

As easy as it sounds, we understand that without the right partner, upgrading or migrating to a new CMS could be challenging. That’s where we can help you. We start by auditing your immediate digital strategies and content requirements and propose the best-suited strategy to adopt, upgrade, and migrate to Brightspot. To understand how we can do this for you, contact us today!