All of us have evolved as the result of the generosity, kindness, and wisdom of the people before us - our parents, leaders, friends, mentors, coaches, and so on. All of whom have had the opportunity and tenacity to loudly proclaim ‘we have been there and done that’. By the virtue of standing on their able shoulders, we have been able to envision farther than they have, build higher upon their achievements, and drastically change and define our lives for the better.
Businesses across the world are also defined and differentiated by the social, cultural, and economic influences of their environments. A great example is how Japan lifted itself from the utmost depths of despair (post WWII), and redefined how it was perceived globally, not just through high-quality products and services, but also by leveraging their rich cultural heritage to achieve such greatness. Companies like Sony and Honda sought to and established the Japanese way of doing things.
Similarly, even when Srijan was in its nascent stage, the founders were looking beyond just making a profit: they were determined to find different ways and means to propagate the greatness of Indian culture and civilization. Even though India might be a modern nation today, competing with the crème de la crème of the world, it is still deep rooted in its beliefs and value systems.
What could be a better way of upholding and preserving our rich cultural heritage than giving back to causes that are strongly based on Indian values?
