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Introduction

In today's rapidly evolving digital landscape, organizations face the constant challenge of staying ahead of the curve. Technological advancements and user expectations have led to the need for continuous innovation and improvement. Therefore, standing still is falling behind in competition. This is not an exception for those who are still running their business applications and websites on Drupal 7. The migration & redesign from Drupal 7 to the latest version is more than just a technical upgrade; it is an opportunity to reinvent digital presence and future-proof the web ecosystem.

The Client

INSEAD is one of the world's leading and largest graduate business schools, boasting a global presence. Annually they attract around 1500 students for degree to doctorate programs and train 11,000 executives, reinforcing their worldwide educational impact.

Highlights:

We helped INSEAD with seamless Drupal Migration and implemented a single code-base platform for their website. Highlights include:

  • Enabled marketing automation by integrating Eloqua forms into the Drupal system. This setup reduced the developer dependency, making it easier for the marketers to manage the forms.

  • Reduced 250 program specific forms to 30 forms, which are optimized to be used across multiple programs. 

  • Implemented CDP (customer data platform) and created elaborate user journeys using Teaulim

The Requirements

The client wanted us to:

  • Migrate their CMS implementation from legacy environment to Drupal with minimal fluctuation in website performance. Ensure that the existing content, both structured and unstructured, remains unaltered during the migration.
  • Smooth loading for the website including animation effects on scroll and component loading.
  • Improve editorial experience and optimize current workflows.
  • Centralize vision from all the departments with multiple inspirations for their respective teams.
  • Unification of brand guidelines across multiple platforms to strengthen brand identity.

The Solution

We focused on key areas to create a more engaging, cohesive, and effective digital presence that addressed and resolved client requirements in the following ways:

Migration from Legacy Environment to Drupal

   - Seamless Drupal Migration with a single code-base.

   - Setting up a core profile for easy onboarding of new brands.

   - Efficient multi-site setup and content migration (manual + automated).

Implementation of Advanced Search

  - Built adaptive and personalized journeys for prospective students through advanced programme finder search.

   - Implemented the customer data platform using Teaulim.

Integration with Third-Party Platforms

   - Integration with Salesforce, Magento, Blackthorn, Kaltura, AKDMIA, Eventbrite, Qualtrics.

   - Captured user action to create elaborated user journeys using Tealium integration.

   - Marketing Automation through native implementation of Eloqua forms.

   - Introduced hybrid architecture to fuel mobile applications with REST API content.

   - Content push on mobile applications via Paddix integration.

   - Streamlined editorial journeys with automated integrations with external systems.

Smooth Loading with Animation Effects

   - Improved website experience by meeting performance benchmarks for high availability of traffic and conversions.

Unification of Brand Elements

   - Built a component library with 100+ reusable components.

   - Centralized repository created in standalone storybook outside Drupal.

Enrich Editorial Experience

   - Centralized events, forms, and programme creation for an improved backend experience.

   - Reduced the number of forms from 250 to 30 through reusability (single form for multiple programmes).

   - Creative dashboards and strategy content templating.

   - Structured content, customizable layouts, and better media management.

   - Simplified editorial workflows with minimal steps to publish.

   - Efficiently reduced the time to publish content with reusable components.

Tech Stack

 

  • Acquia multisite capability was utilized to host multiple sites, delivering cost efficiency and simplifying maintenance.
  • Through Acquia Cloud’s integrated deployment pipeline the development team established CI/CD without additional devops resource, enhancing agility and responsiveness.
  • Acquia cloud reverse proxy caching strategy helped in meeting the performance KPI providing fast and better user experience.
  • Seamless integration with Acquia search helped in building adaptive and personalized search experiences for students to find the right academic programme for them.

Business Benefits

  • Heavily improved SEO.
  • Enriched editorial experience through creative dashboards and content templating.
  • Enabled ease of use and quick publishing through structured content, customizable layouts, and improved media management.
  • Strengthened brand identity to create a cohesive image across various digital touch points.

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