Learn all about native Drupal CRM Systems, and the OpenCRM module
If you have ever had to build a website for a client and host/integrate/consult with their CRM system, you have probably had this thought before: “Why don't they build this in Drupal?!” Most CRM systems are great for exactly one thing; be it Enterprise, Campaigns or Events. But as soon as you have a specific need that no one thought of before, the level of customisation of the architecture/reporting doesn't quite do it.
Enter Native Drupal CRM systems, as flexible and extendible as Drupal itself. Using the tools that you use everyday for site building (Entities, Fields, Commerce, Ctools, SOLR, Rules, etc.), you can build a CRM system that will meet all your clients’ needs. The webinar takes you through a set of tools made using a package of modules called OpenCRM, and its implementation. It also talks about the current modules in Drupal 7 and gives you a taste of how exciting all of this will be with Drupal 8.
To understand the theoretical and practical advantages of Drupal CRM systems over systems that don’t use Drupal
To know the current state of all native Drupal CRM system in Drupal 7
To get a taste of what is to come with Drupal 8
Check out Jamie's complete slide deck.