The Requirements

The client wanted us to:

• Migrate their CMS implementation from legacy environment to Drupal with minimal fluctuation in website performance. Ensure that the existing content, both structured and unstructured, remains unaltered during the migration.

• Smooth loading for the website including animation effects on scroll and component loading.
• Improve editorial experience and optimize current workflows.
• Centralize vision from all the departments with multiple inspirations for their respective teams.
• Unification of brand guidelines across multiple platforms to strengthen brand identity.

The Solution

With a focus on seamless migration, our solution improved performance, and unified brand identity, the project achieved significant milestones including a smooth transition from Drupal 7 to Drupal 9 and later upgraded to Drupal 10 for enhanced security measures, maintaining content integrity and introducing animation effects for enhanced user experience.

Migration from Legacy Environment to Drupal

   - Seamless Drupal Migration with a single code-base.

   - Setting up a core profile for easy onboarding of new brands.

   - Efficient multi-site setup and content migration (manual + automated).

Implementation of Advanced Search

  - Built adaptive and personalized journeys for prospective students through advanced programme finder search.

   - Implemented the customer data platform using Teaulim.

Integration with Third-Party Platforms

   - Integration with Salesforce, Magento, Blackthorn, Kaltura, AKDMIA, Eventbrite, Qualtrics.

   - Captured user action to create elaborated user journeys using Tealium integration.

   - Marketing Automation through native implementation of Eloqua forms.

   - Introduced hybrid architecture to fuel mobile applications with REST API content.

   - Content push on mobile applications via Paddix integration.

   - Streamlined editorial journeys with automated integrations with external systems.

Smooth Loading with Animation Effects

   - Improved website experience by meeting performance benchmarks for high availability of traffic and conversions.

Unification of Brand Elements

   - Built a component library with 100+ reusable components.

   - Centralized repository created in standalone storybook outside Drupal.

Enrich Editorial Experience

   - Centralized events, forms, and programme creation for an improved backend experience.

   - Reduced the number of forms from 250 to 30 through reusability (single form for multiple programmes).

   - Creative dashboards and strategy content templating.

   - Structured content, customizable layouts, and better media management.

   - Simplified editorial workflows with minimal steps to publish.

   - Efficiently reduced the time to publish content with reusable components.

Tech Stack

• Acquia multisite capability was utilized to host multiple sites, delivering cost efficiency and simplifying maintenance.
• Through Acquia Cloud’s integrated deployment pipeline the development team established CI/CD without additional devops resource, enhancing agility and responsiveness.
• Acquia cloud reverse proxy caching strategy helped in meeting the performance KPI providing fast and better user experience.
• Seamless integration with Acquia search helped in building adaptive and personalized search experiences for students to find the right academic programme for them.

Business Benefits

• Heavily improved SEO.
• Enriched editorial experience through creative dashboards and content templating.
• Enabled ease of use and quick publishing through structured content, customizable layouts, and improved media management.
• Strengthened brand identity to create a cohesive image across various digital touch points.