What is the basic difference between UI and UX? Explore
There are very few known techniques that can accurately and consistently shape a good UI/UX. Though most of the companies are spending a lot in deciding the colors and bars on the screen, frankly beauty comes second. It’s a known fact that users resist change. So how can you stage the changes in a way that’s beneficial to your company in terms of revenue, inbound marketing, customer acquisition, and not offending customers enough that they make a massive exodus to your competitor.
The idea is to make the customers happy and save them from feeling like a fool or confused. In the webinar, we will go through real world apps and their stories of evolving UI and UX and how that impacted User Experience for better or worse.
To learn about the difference between UX and UI
To learn how to apply the 4-step strategy for building a great UX
To understand how to measure customer feedback in time
Do not forget to checkout Smita's complete slide deck!