Adoption of smartphones and tablets is rapidly increasing with the passage of time, which is further increasing importance of mobile-friendly websites.
Studies show that nowadays, people expect pages to load in two seconds or less. Slow websites are the main reason people leave e-commerce websites. People expect things to load faster on mobiles as well.
The web has always acted like a stabilizing agent for competing priorities like SEO, marketing, performance, and now device diversity. To manage diversity, many people are moving into responsive web design solutions.
We can say that a website is responsive, when the layout and/or content responds based on the size of the screen it’s presented on. A responsive website automatically changes itself to fit the device you’re reading it on. Responsive design has been directed at generally four screen sizes: the widescreen desktop monitor, the laptop, the tablet, and the mobile phone.
A site designed with RWD uses CSS3 media queries, to adapt the layout to the viewing environment—along with fluid proportion-based grids and flexible images:
Almost everyone is talking about responsive designs these days and that too with a strong opinion.