As per Grand View Research, the global digital experience platform market size was pegged at USD 7.53 billion in 2018 and is expected to expand at a CAGR of 10.9% from 2019 to 2025.
Over the last few years, due to increased digitization and preference for a multi-channel approach, customer experience has emerged as the key differentiator for businesses. Hence, providing a stellar digital experience for users will unlock incremental value for business stakeholders.
Requirements
The client needed a future-ready website that is flexible enough to deliver a range of immersive experiences based on user preferences and improve the overall customer experience.
Challenge
The existing CMS limited the user’s capability and posed the following challenges:
- Inability to express their offerings creatively using multi-media rich content
- Creating a flexible platform to deliver a personalized experience based on user preferences
- Difficult maintenance due to heavy dependence on tech teams for frequent security updates
- Improving the sub-optimal page load times
Solution
- Srijan built a scalable platform that was easy to maintain and modify. This simplified content creation and management by integrating rich media within the content but also differential rendering with different view modes.
- We redefined front-end using Drupal’s visual design tool, Layout Builder.
- Drupal framework facilitated to achieve the desired goal of increased site speed and improve organic traffic
Drupal-powered software created a flexible, scalable, and robust platform, with industry-leading personalization capabilities.
- The profile-based architecture was adopted for the ease of onboarding of other brand sites in the future providing plug-and-play solutions to the problem.
Tech Stack
- Drupal 8
- Acquia Cloud hosting
- Acquia BLT
- Acquia Lightning
- Acquia Lift
Business Benefits
- Accelerated campaign rollouts with upgraded editorial capabilities
- Increased site speed load time by 7x
- Improved website loading speed under the 2-second threshold for better customer experience.
- Enhanced Lighthouse score to >85, Accessibility score of 85, and SEO above 90.
- Reduction in development time with the ability to reuse the same content types, component repository, and other functional modules for onboarding different brands.
Working on digital transformation projects? Let's start a conversation on how Srijan can help.