AR is disrupting the consumer wellness and healthcare ecosystem and each company, catching up with the trend, is racing towards integrating AR into its product line and services. Global AR/VR healthcare industry is expected to be nearing around $US 15 Bn by 2026.
Requirements
The customer wanted to increase engagement and conversions for their contact lenses. They wanted to overcome the challenges in product trial selection and create a smooth and hassle-free process for both consumers and eye care professionals.
The Challenge
The client faced low conversion rates due to,
- Non-interactive and non-immersive user experience with products in physical stores
- Longer time consumption in trying out various colored contact lenses
- Lack of personalized recommendations for users
The Solution
Srijan created an interactive digital platform that features:
- Digital Advisor - We built a recommendation engine, which is in the form of a multilingual gamified quiz. It captures the cosmetic requirements of the users and shares recommendations on the basis of their preferences.
- Inclusive platform- Enabling multilingual and multiregional experience for diverse customers globally
- AR-based virtual try-on feature - to make trying out various lenses smooth and immersive
- Buying experience - multiple tie-ups with e-commerce partners to ensure the growth in sales
Overall Approach
Our solution revolved around creating a holistic customer experience beyond the simple lens trial feature. We ensured the users could learn more about lens care and try on different makeup looks.
The USP was the AR (augmented reality) based makeup try-on feature to amplify the consumer experience and provide high-fidelity visualization. This helped the users virtually apply eyeshadow, eyeliner, mascara, lip gloss, blush, and other makeup products for a full AR makeover experience in real-time.
Tech Stack
- YouCam Makeup (VM Box)
- React.js
Business Benefits
- Enhanced customer engagement with virtual try-on, in-store and online
- Increase in customer delight and return rates
- Personalized recommendations for immersive shopping experience
- Improvement in brand-awareness and customer loyalty
- Ability to analyze user buying patterns by collaborating with e-commerce partners
- Increased conversion rates by ~9%